Elica, an Italian company for design and production of kitchen appliances and extractor systems for the kitchen, has opened a branch in Haren (Groningen) the second market in Europe in cooktops with extractor system.
The new branch opens this December under the direct direction of the Italian headquarters, and has been made possible by the acquisition of aXiair, Dutch distributor of extractor hoods and systems with more than 20 years of experience in this sector. This move is fundamental to strengthen Elica's presence in Europe, a market where Elica aims to have strong representation in every sales territory.
Commercial director Philippe Reverseau.
Philippe Reverseau, Commercial Director of Elica: "The internationalisation process initiated by Elica is focused on strategic expansion in Europe. We offer a complete range of cooking solutions, with a focus on design and innovation. The Netherlands is a key market for us, and we want to continue investing to offer our customers even more value."
Following a thorough rebranding process, Elica is committed to consolidating the brand's positioning in the world of all things cooking, with a new concept of "kitchen". Cooktops, ovens and wine climate cabinets now complement the range of extractor hoods and systems and cooktops with an extractor system. Products with unique design and advanced features that make every experience in the kitchen extraordinary. Lhov, an All-In-One product that for the first time is simultaneously oven, hob and extractor system, is testament to the brand's profound evolution.
Robert de Graaf, General Manager of Elica Netherlands.
"Elica has more than 50 years of experience and an excellent reputation. Our direct presence in the Dutch market allows us to further deepen cooperation with customers in the region, based on mutual trust and lasting relationships," said Robert de Graaf, General Manager of Elica Netherlands, who will manage the branch.
The opening of the new Haren branch is strategically crucial to accelerate the company's leading position in this sector, consolidating Elica's role as the main kitchen-specialist partner and reference for the entire Dutch market.
More information:
Elica
www.elica.com