Dutch family company Condor Group is acquiring the sales activities of FINDEISEN. With this strategic move, Condor Group strengthens its position in the market and further expands its portfolio with the renowned German brands FINDEISEN and FINETT, known for its quality and innovation. 
FINDEISEN is a leader with its FINETT brand for needle-felt carpet. FINETT flooring is praised for its reliability, quality and for successfully combining tradition and innovation. The originally German family business was founded in 1921 in Ettlingen and has long been highly appreciated in Europe by customers from the trade and craft sector, as well as architects and planners.
The acquisition focuses exclusively on the brand identity, commercial network and sales team expertise. This enables Condor Group to seamlessly integrate the strong FINDEISEN brand name and its high-quality service into its existing structure and to serve customers worldwide even better with a comprehensive range of flooring solutions.
Sustainable growth and innovation
Condor Group and FINDEISEN share a strong focus on sustainability and innovation, which makes this partnership extra unique. The acquisition offers opportunities to create synergies in marketing, sales and product development, while maintaining the high quality standards of both brands. "The acquisition of FINDEISEN marks an important step in our strategic growth. The FINDEISEN brand is a valuable addition to our portfolio and enables us to respond even better to the needs of our customers in various market segments," said Herman Hoekman, board member Condor Group.
Integration strategy
Due to its high profile in the European market, the FINDEISEN name and brand will be retained. This means that the brand will have an independent place within VEBE for its market activities, retaining the brand's unique identity and with full support from the sales team and associated personnel operating from Germany.
More information:
Condor Group
www.condor-group.eu