Several prominent UK kitchen, bedroom, and bathroom (KBB) brands are preparing to showcase their innovations at the 2025 Kitchen & Bath Industry Show (KBIS) in Las Vegas. Building on their success at this year's event, the companies will once again participate through the National Kitchen & Bath Association's (NKBA) Global Connect programme, which facilitates international engagement within the expansive US market.
Photo: KBIS.
The 2024 KBIS event saw a strong presence from UK manufacturers, with companies such as Crofts & Assinder, Fitzroy of London, SENSTEC, and Thomas Crapper displaying their products in the UK Pavilion. This space, managed by the Bathroom Manufacturers Association (BMA), provided an opportunity to highlight British design and manufacturing expertise to an audience of thousands. The upcoming show is set to feature an equally impressive line-up, including Grant Westfield, Hidealoo, Ellsi, Whitebirk Sink Company, and the returning Thomas Crapper.
Organisers of KBIS and the UK Pavilion have described the previous event as a resounding success. Both the BMA and NKBA's Global Connect team have expressed their commitment to expanding the International Pavilion, aiming to attract even more British exhibitors to future events. The Global Connect programme includes networking opportunities such as international spotlight presentations, roundtable discussions, and informal gatherings in the Global Connect lounge. These initiatives aim to ease the process for international brands entering the US market by offering valuable insights and reducing the risks associated with expansion.
Heather Shannon, NKBA's senior vice president for strategic growth, emphasised the programme's impact, stating that it fosters collaboration across the industry. She highlighted the opportunities it creates for manufacturers, designers, and retailers to explore new products, technologies, and design solutions. She noted that KBIS serves as a vital platform where these innovations come together, driving growth and connectivity within the sector.
The enthusiasm for British design remains strong among American consumers, with exhibitors at this year's KBIS event reporting overwhelmingly positive responses. Attendees expressed a particular appreciation for the heritage and quality associated with UK brands. The 2025 show, taking place in February, promises to build on this momentum, offering UK businesses an unparalleled opportunity to engage with a key international market.
In related developments, NKBA's global president and CEO, Bill Darcy, visited the UK recently to endorse the Windsor Declaration, an initiative led by the BMA. This landmark agreement focuses on addressing global challenges such as water conservation and infection control, further demonstrating the shared commitment to sustainability and innovation in the industry.
As KBIS 2025 approaches, the growing presence of UK brands reflects their increasing influence on the international stage and their ability to compete in one of the world's largest design markets.
Source: www.kbbreview.com