Paolo Lettieri, a renowned Italian architect and designer, has been honoured with the prestigious Design MasterPrize (DMP) 2024 for his outstanding Milano Armchair. This accolade recognises Lettieri's pioneering approach, blending design, architecture, and sustainability. Winning in the Product Design Home Furniture category, the award further solidifies Lettieri's reputation as a trailblazer in contemporary design.
Photo: 29Milano.
The Milano Armchair, designed under his 29 Milano brand, exemplifies Lettieri's unique fusion of architectural inspiration and sustainability. Drawing from Milan's iconic Isozaki Tower, the armchair features a distinctive architectural back that echoes the elegance of modern skyscrapers. Constructed using sustainable materials, the armchair reduces CO2 emissions by up to 60% compared to traditional manufacturing methods. The chair is upholstered in full-grain leather and supported by bronze legs, blending style and functionality. Each piece is equipped with an NFC chip linked to an NFT digital certificate on the blockchain, further positioning the Milano Armchair at the intersection of design and cutting-edge technology.
Lettieri expressed his gratitude for the recognition, stating, 'The Milano Armchair reflects my commitment to combining aesthetic beauty, architectural influence, and environmental responsibility. Furthermore, this project represents a challenge: creating a new standard for the Digital Passport of Products through Blockchain NFTs. I am deeply honoured to receive this award, which underscores the importance of innovation in design.'
Throughout his career, Paolo Lettieri has been instrumental in shaping architectural and design innovation across various sectors, including healthcare, education, hospitality, and residential spaces. As the principal architect of UPA Italia and founder of 29 Milano, Lettieri has built a reputation for creating culturally integrated, architecturally innovative spaces. His notable works include the VGIK Auditorium in Moscow, Russia's first digitally controlled variable acoustic auditorium; the Abu Dhabi Ladies Club, a luxurious wellness facility; and the Istisu Thermal Resort in Azerbaijan, which received multiple international accolades for its sustainable and innovative architecture. His Al Qasim Green University in Iraq achieved LEED Gold certification, reflecting a significant milestone in eco-friendly architectural design.
Lettieri's ventures, including the blockchain-powered real estate start-up BrikBit, have consistently pushed the boundaries of architectural and design innovation. His philosophy centres on blending functional creativity with advanced technology, principles that are vividly illustrated in the Milano Armchair.
This latest recognition adds to a long list of prestigious awards for Lettieri. Alongside the Design MasterPrize 2024, he has recently been honoured with wins at the LIV Hospitality Design Awards and the New York Product Design Awards for the Milano Armchair and other projects. His ability to redefine spaces with sustainability and sophistication continues to earn him acclaim.
Born on May 8, 1974, in Varese, Italy, Paolo Lettieri's passion for architecture became evident at an early age. He holds a Master of Architecture from the Polytechnic University of Milan and an Executive Diploma in Real Estate and Project Management. Throughout his career, he has combined his academic training with a deep appreciation for cultural diversity and technological advancements.
Lettieri now resides in Milan, where he continues to lead innovative projects. Fluent in both Italian and English, he remains committed to integrating sustainable practices into his designs while maintaining a timeless aesthetic. His dedication to creating harmonious, future-focused designs has established him as a distinguished figure in architecture and design.
Source: www.bignewsnetwork.com