Liebherr has secured the top position in the "wine cabinets" category, earning the prestigious title of "French People's Favourite Brand" for a two-year period. This accolade follows a survey conducted by the OpinionWay institute from October 16 to 18, 2024, involving a representative sample of 1,049 people from the French population aged 18 and over. The recognition underscores Liebherr's commitment to excellence and quality in its wine cabinet products.
Photo: Liebherr.
Founded in 1954, Liebherr has established itself as a key player in the refrigeration sector, specialising in wine and cigar cellars. Since the launch of its first wine cabinets in 1975, the brand has combined innovation and expertise to meet the needs of wine lovers and connoisseurs. Liebherr now offers two distinct ranges of wine cellars: service cellars, designed for short-term storage and maintaining the ideal tasting temperature; and ageing cellars, ideal for preserving wines for extended periods under optimal conditions.
'This recognition reflects the brand's expertise, dedicated to designing exceptional wine cabinets,' commented Yan Martial, France Director of Liebherr Refrigeration and Freezing Division. 'Liebherr teams share a passion for helping wine lovers enjoy their collections in perfect storage conditions.'
In 2024, Liebherr's Vinidor Selection wine service cellars received the IF Design Award, further demonstrating the company's focus on design and user experience. In addition, since January 2024, Liebherr has resumed direct distribution of its refrigeration and freezing products in the French market, establishing a new "Refrigeration and Freezing" division in Entzheim, near Strasbourg.
'This move reinforces our commitment to strengthening relationships with French partners through improved proximity and the opening of a dedicated showroom,' the press release highlighted.
Liebherr continues to uphold its reputation for quality and innovation in the wine cabinet market, making it the preferred brand among French consumers.
Source: meuble-info.fr