On January 3, 2025, SoCoo'c inaugurated a new store in Pont-de-Beauvoisin (38), with a total surface area of 407 m², including 216 m² dedicated to the showroom. The store is strategically located in the bustling La Baronnie commercial hub, renowned for attracting 80% of the town's traffic. This expansion strengthens SoCoo'c's territorial presence in the Auvergne-Rhône-Alpes region.
Photo: SoCoo'c.
At the helm of this new franchised unit is Stéphane Cerdan, who has over two decades of experience in the kitchen sector. Stéphane initially joined SoCoo'c in 2017 as a "Kitchener" and swiftly advanced through the ranks, becoming manager and later director of the Chambéry store. In April 2024, he took a significant step, becoming a franchisee and opening the Pont-de-Beauvoisin location.
'Our partnership with SoCoo'c began in May 2024, and from the outset, everything progressed quickly and smoothly,' says Stéphane. 'The franchise development managers were incredibly supportive, guiding me from finding premises to preparing for the opening. Their availability and encouragement made the entire process reassuring and seamless.'
The new store's location in La Baronnie commercial hub further supports SoCoo'c's commitment to enhancing its presence in the region. 'What I appreciate about SoCoo'c,' says Stéphane, 'is its relaxed and approachable brand identity. From the very beginning, I was drawn to its unique, offbeat character. SoCoo'c is well-known and respected, offering genuine value to its customers.'
Stéphane highlights the brand's dynamism and innovative approach, such as the 'HOP' concept, which promotes direct, transparent collaboration with customers. 'SoCoo'c blends expertise with modernity,' he continues. 'It's a brand that remains accessible and approachable, fostering a friendly atmosphere while delivering high-quality products.'
SoCoo'c's latest expansion in Pont-de-Beauvoisin further reinforces its position as a key player in the kitchen furniture market, offering both local customers and the surrounding communities a unique and contemporary shopping experience.
Source: meuble-info.fr