The Turkish outdoor furniture brand YAAZ has gained a globally recognised identity at fairs, and has quickly integrated its 27 years of furniture production experience with its design approach. 'YAAZ is a brand that stands out with its innovative designs and quality production. It enriches its designs with hand-craftsmanship with nature-compatible and environmentally friendly materials,' Burak Suveren the founder of YAAZ shares. 'At YAAZ, every product is a reflection of our commitment to craftsmanship, attention to detail and respect for the environment. We foster a strong sense of community through our partnerships and focus on creating products that enhance living spaces.' We interview Burak to learn more about the challenges in the market, and the future plans of the company, including the upcoming participation at Maison&Objet.
Burak Suveren, founder of YAAZ.
As we're nearing the end of the year, how do you look back on 2024?
'2024 was an inspiring year for YAAZ, where we increased our design power and global impact, prepared for prestigious fairs and focused on sustainability. With these experiences, we are moving forward to 2025 with great excitement.'
What was the biggest challenge for the industry in 2024?
'In 2024, the biggest challenge for the sector was tackling wars and global crises. Despite this, the sector showed resilience through innovation and strengthened partnerships.'
What trends do you expect in the outdoor furniture market in 2025?
'As trends shift towards bold aesthetics, the demand for minimalist designs that stand the test of time will continue. Simple, clean lines and durable structures will appeal to those looking for longevity and versatility. At YAAZ, we are committed to staying ahead of these trends by ensuring that our products not only meet current needs, but also anticipate future demands. Without making a distinction between indoor and outdoor furniture, we serve this understanding in both areas.'
YAAZ FESS Collection Cabana.
You'll be at Maison&Objet in Paris this January. What are your expectations for the fair?
'Participation in Maison&Objet takes place on the right date and at the right timing. This fair is of great importance as the starting point of our projects. It offers a great opportunity to introduce our new collections and designs to the industry, to build deeper relationships with our customers and business partners, as well as to see the trends in the global market closely. We expect YAAZ's innovative designs to attract attention and reach a wider audience.'
What are you presenting at the fair?
'At Maison&Objet, YAAZ will present an exclusive selection reflecting quality, sustainability and timeless design. Highlights include Fess Cabana, the versatile outdoor furniture set offering superior comfort and durability; new tables in various sizes, adding elegance and functionality to any space; chairs from the collections showcasing exceptional craftsmanship and comfort; new club chairs, notable for their modern design. In addition, the Rasel sofa is among YAAZ's new collections and combines comfort and elegance.
We look forward to showcasing our latest products at Maison&Objet and connecting with individuals who share our passion for design, sustainability and innovation. We believe that together we will shape the future of outdoor furniture.'
More information:
YAAZ
[email protected]
www.yaaz.com
Turkey