Porcelain manufacturer Bernardaud has announced its acquisition of Haviland, another prestigious porcelain maker, for an undisclosed amount. Both companies are based in Limoges, France, and boast rich histories, with Haviland established in 1842 and Bernardaud in 1863.
Photo: Haviland.
A joint statement described the merger as a "historic opportunity" for the two brands to combine their expertise, craftsmanship, and resources. The partnership aims to safeguard the unique heritage of both companies while ensuring their future prosperity, all while maintaining their distinctive identities.
Renowned for their exquisite handcrafted and hand painted dinnerware and accessories, both brands hold significant influence in the high-end porcelain market. Haviland's creations even graced the front page of The New York Times on 5 January, underscoring its artistic and cultural importance.
The acquisition allows Haviland to continue producing its collections in its Limoges workshops, benefitting from Bernardaud's extensive resources and industry expertise. How this will impact their operations in the United States, where both brands have a strong retail and trade show presence, remains unclear.
The collaboration between these two legacy names promises to preserve their traditions while enhancing their shared reputation for exceptional quality and artistry. The merger highlights the continued importance of heritage and craftsmanship in the evolving world of luxury porcelain.
Source: www.hfndigital.com