The Very Group has revealed a robust Christmas trading performance, with Very UK's retail sales increasing by 2.3% during the seven weeks to 27 December. Excluding the impact of Nike sales, Very UK and group retail sales climbed by 4.5% and 2.8% respectively year-on-year. Overall, group sales recorded a modest rise of 0.5% during the same period.
Photo: The Very Group.
Robbie Feather, chief executive of The Very Group, expressed pride in the company's results, attributing the success to the team's dedication to improving the online shopping experience and providing families with exceptional value. He stated, 'By combining our diverse product range with compelling deals and a best-in-class fulfilment operation, we achieved growth in almost all categories.'
The home category proved particularly successful, with a 15% increase in sales. Popular items included pillows, air fryers, and other lifestyle products that resonated with customers looking for functionality and comfort. Gifts and beauty also delivered strong results with a 7.3% sales uplift, while fashion and sports saw a 2.9% growth.
During the peak period, Very Group's advanced Skygate fulfilment centre processed an impressive 6.9 million items, ensuring timely delivery and contributing to the overall customer experience.
Looking ahead, Feather noted the competitive challenges expected in 2025 but remained optimistic about the company's unique multicategory digital retail model and flexible payment options. He said, 'We are confident our proposition will continue to be valued by customers, offering a convenient one-stop-shop for their needs.'
With its continued focus on home and lifestyle products alongside a commitment to service excellence, The Very Group appears well-positioned for further growth.
Source: www.theretailbulletin.com