The past year has been highly successful for Enia. The company has strengthened its position in various markets and expanded its influence in Europe. In an interview, Ingo Seemayer, CEO of Enia and Head of Sales at SHARKGROUP AG, shared insights on the company's achievements, challenges, and future outlook.
When asked about Enia's performance in 2024, Ingo described it as "an outstanding year." "Not only have we grown further in the Benelux, but also in our core markets of Germany, Austria, and Switzerland. Additionally, we launched our first activities in Norway." This expansion highlights Enia's ambition to enhance its European presence and enter new markets.
Ingo Seemayer, CEO Enia en Head of Sales SHARKGROUP AG.
Key highlights of 2024
Ingo highlighted several key milestones from the past year. The launch of the JAZZ X collection at the InCoDa trade fair in Gorinchem was particularly successful. "We introduced the collection to great interest from customers in the Netherlands and Belgium, and established many new contacts." Additionally, Enia's MATRIX surfaces, renowned for having the mattest finishes in the entire LVT market, received positive feedback across all markets.
Another significant development was the ongoing construction of the new flooring competence centre, which will be operational by the end of 2025. Ingo emphasized that this new facility will play a crucial role in supporting the company's continued growth. The team has also expanded with new hires to ensure sustainable success.
Lessons learned from 2024's challenges
Despite the success, Ingo acknowledged the challenges Enia faced. He shared valuable lessons: "Know the end consumer, understand your customers, focus on the essentials, stay true to your strategy, and even in difficult years, success is achievable." This mindset has helped Enia remain resilient in the face of market challenges.
Looking ahead to 2025
Looking ahead, Ingo is optimistic about the coming year. "It seems the industry is set for an exceptional year, and we're excited to achieve even greater success together with our customers." He is particularly enthusiastic about introducing new Enia products, expanding the customer base, and growing the team. "We're also looking forward to our new, specialized headquarters in conjunction with the completion of the flooring competence center."
Positive outlook for the industry
Finally, Ingo shared his best wishes, not only for Enia but for the wider industry. He hopes that competitors, customers, and interior professionals will continue making informed decisions, supporting their teams, and fostering trust. He emphasized the importance of optimism amid change: "I wish them continued confidence and a positive outlook, despite all the challenges."
More information:
SHARKGROUP AG
Wermatswilerstrasse 8
8610 Uster
[email protected]
www.sharkgroup.swiss
Enia Vertriebs Gmbh
www.enia-flooring.com