Meet Hito, the latest designer collectible from Amsterdam, making its debut this week. Not only a striking addition to any interior, Hito is also active on social media, bringing its unique universe to life. This vibrant collectible introduces a new type of hero to the world—a modern figure with a personal Instagram channel, blurring the boundaries between design and self-expression.
Hito: the new collectible designer toy
Designer toys combine art and pop culture, often drawing inspiration from street culture, hip-hop, and graffiti. Since the late 1990s, these collectibles have gained immense popularity, with iconic names like Be@rbrick and KAWS becoming collector favourites, partly due to their limited editions. Now, Hito—a creation from a contemporary Amsterdam atelier—joins the ranks as a fresh, iconic collectible.
Hito's design and style are influenced by global fashion, street culture, and pop culture, resulting in an eye-catching figure crafted from cast resin with a hand-painted finish. Each colour variant of Hito is a limited edition of just 500 pieces.
The Hito universe
Hito isn't just a visual statement for your home; it's also an active presence on Instagram, directly engaging with fans and followers. As a modern superhero, Hito embodies a new kind of heroism—the everyday hero within us all. Through its social media presence, Hito encourages fans to carve their own paths, make bold choices, embrace life, and reward themselves. By doing so, Hito merges design with personal expression, offering not only a striking aesthetic but also a message of empowerment.
'Hito encourages fans to carve their own paths, make bold choices, embrace life, and reward themselves.'
More information:
Hito Artworks
[email protected]
www.hitoartworks.com