A recent OpinionWay survey for Bonial highlights shifts in how French consumers perceive their purchasing power in 2025. Conducted from 27 to 31 December 2024, the study included 1,046 individuals aged 18 and over, representing a diverse cross-section of the French population by gender, age, socio-professional status, urbanisation, and region.
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Data from INSEE indicates inflation rose by 1.3% over the year to December 2024. However, the public perception of price increases remains significantly higher, with consumers estimating a rise of 16%. This discrepancy underscores widespread pessimism, though the perception of inflation has slightly diminished compared to previous peaks. Energy and food costs remain the most concerning areas, with perceived inflation rates at 19% and 17%, respectively. The survey notes that these are the lowest rates recorded since the barometer's inception, following a historic high the previous year.
Looking ahead to 2025, the outlook remains bleak for many French households. Nearly 69% anticipate a decline in their purchasing power, leading to difficult trade-offs. Over half of respondents report they will need to prioritise between essential expenses such as energy and food. Leisure activities are also expected to take a hit, with 61% planning to reduce discretionary purchases and 58% limiting holidays.
To manage these financial constraints, consumers are adapting their spending habits. The majority, at 76%, plan to modify their consumption patterns in the coming weeks. Strategies include a heightened focus on prices, with 32% paying closer attention to costs, 29% seeking more promotions, and 22% leveraging winter sales.
Laurent Landel, President of Bonial, commented that 2025 presents a challenging economic and political environment, with measures expected to address inflation's impact on households. Until such policies take effect, families are adopting cautious and resourceful approaches, prioritising value and actively searching for deals to optimise their budgets.
This evolving consumer behaviour illustrates the resilience and adaptability of French households as they navigate persistent financial pressures, seeking balance between necessity and desire in their spending.
Source: www.univers-habitat.eu