At "Paris Design Week", the stars of the show are Lancia and Cassina, two premium Made-In-Italy brands in their respective fields—the automotive and interior design industries—which share the same core values, such as the Italian spirit and a commitment to research, innovation, and sustainability. Together, the two brands have created the exclusive Ypsilon Edizione Cassina, the best-in-class version of the first model of Lancia's new era.
On the opening day of the Paris event, the Ypsilon Edizione Cassina on display in front of the Cassina Store Paris Rive Gauche garnered plenty of attention and plaudits. The model was showcased on the occasion of "Somewhere Else", the installation created by the renowned, high-end furniture brand to introduce the new collection designed by Philippe Starck.
The vehicle showcase was planned to coincide with "Maison&Objet", the international fair dedicated to the world of décor, design and lifestyle. Held at the Parc des Expositions Paris Nord Villepinte and accompanied by a myriad of other events around the French capital, the prestigious event is host to over 2,300 exhibitors, as well as many brands, designers, craftspeople, and industry insiders from around the world.
An authentic manifesto of comfort and Italian elegance, the Ypsilon Edizione Cassina stands out for its captivating Lancia Blue livery on the exteriors and its attention to detail and warm and refined atmosphere in the interiors. The collaboration with Cassina is visible in the carefully curated stylistic details and the choice in materials and colors, which heighten the feeling that you are at home no matter where the car might be. These include the exclusive multifunctional tavolino bearing the Cassina name, the Lancia blue velvet on the heated and massaging seats with a ribbed weave, and the refined and sustainable materials created by revisiting certain traditional elements, such as the recycled velvet of the historic "Panno Lancia".
To respond to every kind of mobility need, the Ypsilon Edizione Cassina is available with 100% electric or hybrid engines, putting it at the top of the segment in terms of versatility, efficiency, and environmental friendliness. Moreover, the best-in-class version is the only vehicle in its category which offers Level 2 autonomous driving as standard, as well as a sophisticated S.A.L.A. infotainment system—i.e. the virtual and smart interface that guarantees a comfortable driving experience which is in line with Lancia's effortless technology. Additionally, the large 10.25" display, the best standard parking aid system, and the greatest exterior lighting system in terms of technology and extend all come standard. In short, the New Ypsilon Edizione Cassina is simply the best-in-class B-segment premium hatchback.
It is also important to note that the new Lancia model marks the Italian brand's return to France, where 25 new showrooms and 80 service points will be operational in 2025 to guarantee the best customer service experience possible. All the Casa Lancia showrooms make use of a clear and harmonious architectural language and feature refined and comfortable seating areas with Cassina furniture which evokes Italian elegance. With a focus on quality, electrification, and sustainability, this new corporate identity is part of an innovative sales model which is aimed at offering a unique and memorable experience to customers.
More information:
Cassina
www.cassina.com