The home and décor industry is shifting towards online shopping, with global sales in the furniture category exceeding $220 billion in 2024. As more businesses in this sector focus on digital marketing, they face several challenges in boosting visibility on search engines. One of the primary difficulties is managing seasonality and rapidly changing trends.
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Consumer preferences shift with the seasons, requiring businesses to plan campaigns months in advance and maintain a balance between seasonal and evergreen content. Tools like trend analysis and keyword optimisation are essential to address these fluctuations.
Another challenge is managing a large product catalogue. The home and décor industry often includes thousands of items across various categories, making it crucial to have a well-structured website that allows easy navigation and improves SEO. Product descriptions should be both informative and contextually relevant, with clear technical specifications and practical design tips.
To improve visibility, businesses should move beyond basic product descriptions and explore content marketing. An example of success is Komfort, which used Pinterest effectively to showcase its content. Pinterest's long content lifespan and its users' tendency to plan future purchases helped the brand achieve significant visibility.
Brands can also expand their digital presence by running blogs, creating buying guides, and leveraging user-generated content. Video content, such as YouTube videos or Instagram Reels, is another valuable tool for engaging customers.
Overall, continuous adaptation and monitoring of strategies, along with using various platforms and content formats, are key to succeeding in the competitive home and décor industry.
Source: www.biznes.meble.pl