In January 2025, NATEVO, the brand established in 2013 by Flou—an Italian leader in the design of rest and total living inspired by well-being, quality, and Made in Italy design—participated at Maison&Objet 2025.
NATEVO was the first Italian company to design, produce, and market furniture with integrated LED lighting capable of illuminating spaces independently, without requiring additional lighting fixtures. Its products were not merely lamps but innovative furniture and accessories, where light functioned as a source of harmony, warmth, and emotion rather than a purely practical element.
Maison&Objet provided NATEVO with an excellent platform to showcase its iconic designs and the results of a decade of stylistic evolution, material experimentation, and technological advancements to a French and international audience of interior design professionals.
The stand in Hall 7, within the Projects sector, recreated the interiors of a flat, including living, dining, and bedroom spaces. These areas were exclusively lit with NATEVO products, highlighting the brand's potential to furnish and create inviting, warm atmospheres.
NATEVO presented itself as an eco-sustainable and ethical initiative, dedicated to reducing energy and economic costs in both new construction and renovations. Its products, which functioned as both furniture and lamps, eliminated the need for structural or demolition work. By simply placing them where needed, they provided light and reduced resource use.
More information:
NATEVO
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www.natevo.com