When the world's leading trade fair for sanitary, heating and air conditioning technology, the ISH, opens its doors in Frankfurt/Germany in a few weeks, the international bathroom industry and interested consumers will meet again after four years. From March 17 to 21, 2025, the Hansgrohe Group with its brands AXOR and hansgrohe, will present pioneering developments in the field of water technologies, new dream bathrooms and products to an international community on 2,000 square meters of booth space.
'With pioneering product innovations and inspiring presentations, we are once again living up to our reputation as an industry leader in innovation, design, quality and sustainability. We create inspiring moments with water and protect this precious element at the same time. Not only with our dream bathrooms, but also, for example, with a presentation of future-oriented water technologies from our think tank, the Hansgrohe InnoLab,' says Hans Jürgen Kalmbach, Chairman of the Executive Board, Hansgrohe SE.
Sustainability as a field for innovation
With an exhibition area on the topic of "Sustainable Living", Hansgrohe is following on from the "Green Vision Beyond Water: Rethinking Bathroom Culture" concept first presented at ISH 2023, a bathroom with a 90% reduction in water and energy consumption and 90% fewer CO2 emissions. Technologies and solutions for the various areas of water use in the home will be on show. The insights into the concepts of sustainable solutions for water use, treatment and reuse are intended to inspire visitors to use this precious resource more consciously in their everyday lives.
AXOR (www.axor-design.com) is a pioneer in the development, design and production of avant-garde design objects for luxurious bathrooms and kitchens. The brand's faucets, showers and accessories carry the demand for perfection in design, manufacturing and function. At this year's ISH, AXOR is presenting a new overhead shower collection by Antonio Citterio, the AXOR ShowerSphere, in line with the brand campaign "Escape the ordinary". The products developed with the Italian architect and product designer expand the immense spectrum of design freedom for individual luxury bathrooms from AXOR.
hansgrohe orchestrates water
With the brand claim "Life is waterful", the premium brand hansgrohe (www.hansgrohe.com) defines the bathroom as the center of well-being. hansgrohe presents not only a pioneering reinterpretation of a popular shower classic, but also a completely new category for holistic bathroom solutions. With innovations in all three core areas - shower, washbasin and toilet - hansgrohe demonstrates its unique expertise in transforming water into extraordinary experiences. A particular highlight is the new edition of one of the most popular shower collections, which is set to impress with contemporary technology and modern design.
Advice and service at the trade fair
The Hansgrohe Group awaits its guests with an international team of experts from product management, sales, innovation & sustainability, technical service and corporate communications. Journalists have the opportunity to take part in tours of the new products and discussions with company representatives from Monday to Thursday - inquiries and appointments can be made in advance by e-mail.
During the hansgrohe "Innovation Hour" on March 18, starting at 10 a.m. in the Rotunda above the Festhalle, the experts from the spray laboratory will give interested members of the press an exclusive insight into the development of the new shower program. The Hansgrohe Group also invites trade visitors to a relaxed get-together at the trade fair booth in the Festhalle on Monday and Wednesday from 6 pm onwards.
More information:
Hansgrohe
[email protected]
www.hansgrohe.com