Revman International has announced a licensing agreement with Tommy Hilfiger, a subsidiary of PVH Corp., to develop, manufacture, and distribute a new home accessories range across the United States, Canada, and Mexico. The initial term of the agreement extends to 2029.
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The collection, set to launch in spring 2025, will feature premium bedding and bath products. Revman highlighted its inspiration from Tommy Hilfiger's "Classic American Cool" heritage, incorporating coastal design elements, crisp cottons, signature embroideries, and rich textures. Distribution will occur through major retail channels in the three countries.
Rich Roman, Revman's CEO, expressed enthusiasm for the collaboration, stating that the Tommy Hilfiger brand epitomises "iconic American style". Karina Spar, PVH's Executive Vice President of Licensing, noted Revman's expertise in lifestyle bed and bath products as critical to reinforcing the Tommy Hilfiger brand in the home sector.
Tommy Hilfiger, recognised globally as a premium lifestyle brand since 1985, is known for its modern take on classic American style. Its home products will join the brand's wide-ranging portfolio, which includes clothing, accessories, and footwear. The collection aims to attract a diverse consumer base while reflecting a commitment to quality and style.
Revman, headquartered in New York, is a prominent provider of bed and bath products with partnerships with brands such as Nautica and Laura Ashley. This partnership is expected to bolster PVH's foothold in the North American home textiles market, which has seen increased consumer interest in premium home goods.
Both companies anticipate the collection will be a strong addition to their portfolios, leveraging Revman's distribution network and Tommy Hilfiger's established market presence.
Source: www.stocktitan.net