A leading Polish office furniture manufacturer, based in Jasło, has emerged as a key player in the European market, with an estimated revenue of €310 million in 2024. Despite a 7% year-on-year decline, the company forecasts a 7% revenue increase in 2025, largely driven by the expected weakening of the Polish złoty.
CEO of Nowy Styl, Adam Krzanowski. Photo: Nowy Styl.
Germany remains the largest market for Nowy Styl, accounting for over 30% of sales, followed by France and Poland, which contributes 15%. Despite economic uncertainties, the company managed only a slight decline in Germany in 2024 and expects modest growth in 2025.
CEO of Nowy Styl, Adam Krzanowski highlighted the company's commitment to organic growth and expansion through acquisitions, particularly targeting Scandinavian markets. However, he noted challenges in entering the region due to stringent product standards and certification requirements.
A key factor in the company's success has been its emphasis on building its own brand, unlike other manufacturers who rely on distributors that sell under their own labels. 'Many furniture producers missed the chance to invest in their own brands, but we did so, which allows us to control distribution and production,' said Krzanowski.
Krzanowski also expressed concerns over European Union regulations, including ESG reporting. He warned that strict environmental standards could undermine the competitiveness of EU companies against those from countries with looser regulations. 'We are becoming more eco-conscious, but at the same time, we are competing with countries that disregard these standards,' he said.
Despite these challenges, the company remains focused on sustainable growth and innovation in the global office furniture sector.
Source: www.bankier.pl