On February 25, the popular Polish furniture fair Meble Polska 2025 begins in Poznań. During the event, one of the main discussions will be the challenges of the industry. Many manufacturers, in search of differentiation on the market, improving customer experience and cutting costs, are responding to these challenges by adopting technologies — 3D configurators, AR, AI — believing they'll increase competitiveness. But what if these solutions only deepen existing problems?
These issues of implementing new technologies will be presented by Marcin Stempniewicz, CEO of AR-ranege, during a lecture on February 27 at 11:15.
Marcin Stempniewicz, CEO of AR-ranege.
From production automation, through product presentations in augmented reality (AR) to 3D configurators and AI-based design recommendations — modern tools promise a revolution in furniture design and sales. But do they actually improve financial results? Or are they just impressive slogans masking deeper issues like inefficient internal processes or poorly chosen market strategies?
By comparing implementation experiences from companies in Europe, USA, and Canada, participants will discuss how to prepare for changes and consciously choose both technology and its provider.
The presentation will present both the benefits of using tools such as 3D configurators and the risks of implementing technologies in organizations that are not ready for them.
Main takeaways of this session
Firstly, knowledge on matching new tools like 3d configurators or AR to real business needs.
Secondly, critical frameworks for evaluating potential technology partners and analysing ROI in the furniture industry. Lastly, a fresh perspective on when implementing new technologies makes sense — to reduce costs, respond to customer needs, and align with the company's internal processes.
Meble Polska will take place February 25-28, 2025.
More information:
AR-RANGE
[email protected]
www.AR-RANGE.app