'At Oobje, we believe in creating products that bring happiness, colour, and style into people's lives. Drawing from 90 years of expertise, every piece we craft carries the legacy of our dedication to quality and innovation,' says Münevver Turan of the Turkish brand Oobje. 'We are honoured to share our journey of craftsmanship with a global audience.' And that is exactly what the company did at the last Maison&Objet fair in Paris. We interview Münevver about their experience, reflect on the past year and look at the plans for 2025.
The Oobje team at Maison&Objet!
Can you tell us more about the history of Oobje and how it was founded?
'Oobje is a fresh brand born from a 90-year legacy of craftsmanship and creativity. Our long-standing expertise and dedication to quality have guided us in creating designs that combine functionality and aesthetics. Oobje was founded with a mission to craft timeless and unique pieces that elevate everyday living. Every product reflects our commitment to innovation and our passion for adding beauty and joy to homes worldwide.'
In which markets is the brand most active?
'We currently operate in over 65 countries across six continents. Europe and North America are among our strongest markets, where there is significant demand for high-quality, uniquely designed home décor. These regions appreciate a blend of modern elegance and cultural richness, which aligns perfectly with Oobje's design philosophy. Our global reach allows us to cater to diverse tastes while maintaining our commitment to excellence.'
How do you look back on 2024?
'2024 has been a pivotal year for Oobje. We broadened our product range, introducing innovative and versatile designs that resonated with our customers. Participating in major trade fairs allowed us to build new connections and strengthen existing ones. The positive feedback we received from these interactions encouraged us to refine our designs further and innovate in ways that meet evolving market needs. This year has reinforced our belief in the importance of adaptability and creativity.'
What was the biggest challenge for the industry in 2024?
'The industry faced several challenges in 2024, including maintaining high-quality standards amid rising costs and changing customer preferences. For us, staying true to our values while adapting to these shifts was critical. Understanding and anticipating the needs of our customers required constant learning and flexibility. At the same time, the competitive nature of the market pushed us to focus on innovation and differentiation to stand out.'
What are your plans for 2025?
'In 2025, we aim to continue growing our global presence by expanding into untapped markets and forging meaningful collaborations with international designers. Our focus will also remain on sustainability, as we integrate environmentally friendly practices into our operations and strive to create designs that inspire and endure. We are committed to aligning our values with the expectations of modern consumers, ensuring that every piece we produce reflects both creativity and responsibility.'
You were at Maison&Objet this January. How was the fair?
'Maison&Objet was an incredible platform for us to present our products to a global audience. It was a pleasure to participate in such a prestigious fair, and we valued the opportunity to connect with industry professionals and showcase our unique designs. The valuable feedback and relationships we cultivated there will guide us as we refine our approach and collections in the future.'
'At this year's Maison&Objet, we proudly displayed a selection of our award-winning designs alongside new furniture and colourful decorative items. Each piece embodied our commitment to craftsmanship and innovation, blending traditional and contemporary elements seamlessly. Visitors experienced thoughtful designs that combine practicality with artistic expression, showcasing the unique identity of Oobje.
We invite everyone to explore our collections and experience the creativity and dedication that define our brand. As we continue to inspire and be inspired, we look forward to building new connections and creating designs that leave a lasting impact.'
More information:
Oobje
[email protected]
www.oobje.com
Turkey