Television personalities and entrepreneurs Drew and Jonathan Scott have announced the expansion of their business with the creation of a new brand management agency, BrandJourney. The agency, part of Scott Brothers Global, aims to support brands and talent in the home furnishings, décor, and home improvement sectors to expand their retail offerings.
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With over $3 billion in retail sales across their home improvement and furnishing brands, the Scott Brothers are leveraging their expertise to help clients develop and market consumer products. BrandJourney offers services including licensing, brand development, marketing, creative direction, and digital strategy.
The agency has already signed partnerships with Erin & Ben Co., founded by HGTV hosts Erin and Ben Napier, and Glitterville Studios, known for its holiday décor created by Stephen Brown. Erin Napier stated that the partnership would help introduce 'more affordable American-made and assembled goods' to their audience. Stephen Brown praised the Scott Brothers' track record in building successful brands and expressed excitement about growing Glitterville Studios.
Laura Aldrich, President of Consumer Products at Scott Brothers Global, described BrandJourney as a "custom-designed and strategic" agency with a strong passion for the home industry. The agency will also continue managing the Scott Brothers' own brands, including Scott Living and Drew & Jonathan Home.
Source: www.designerstoday.com