Pinterest has revealed its custom colour palette for 2025, based on the insights from its annual Pinterest Predicts report. The palette, designed to inspire creatives, includes five vibrant and trend-driven colours: Cherry Red, Butter Yellow, Aura Indigo, Dill Green, and Alpine Oat.
These colours are the result of Pinterest's data-backed trend spotting methodology, which tracks popular searches and interactions on the platform. 'The Pinterest Palette is inspired entirely by Pinners—what they're searching, saving and shopping for on our platform. But it's made for creatives like you,' said Xanthe Wells, VP of Global Creative at Pinterest. 'Use the palette to inspire your mood boards, your shot lists, your merchandising assortments—even your product development ideas. We can't wait to see how our colours inspire your marketing in 2025.'
The five chosen hues each reflect distinct trends that are expected to dominate in 2025. Cherry Red, inspired by the 'Cherry Coded' trend, is a bold and striking colour, while Butter Yellow, drawn from trends like 'Dolled Up' and 'Surreal Soirees', offers a playful pastel shade. Aura Indigo, a moody lilac, is linked to 'Aura Beauty' and cosmic aesthetics, and Dill Green, inspired by 'Pickle Fix' and 'Terra Futura', brings a fresh, tangy hue to the forefront. Finally, Alpine Oat offers a neutral beige tone perfect for layered textures, drawing from 'Peak Travel' and 'Moto Boho' trends.
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