Shower enclosure brand Merlyn has launched its products in France, marking a significant step in its European expansion. The company has partnered with 22 freelance agents across the country, who combine local expertise with Merlyn's specialised training.
Photo: Merlyn.
To support this move, Merlyn has established a Paris-based warehouse, partnering with logistics provider Sanidis to handle storage and nationwide distribution. With this new infrastructure, the company expects to deliver orders within seven days, offering faster delivery times for customers closer to Paris, with some orders arriving in as little as 24 hours.
Merlyn has tailored its marketing strategy for the French market, creating French-language brochures, customised point-of-sale materials, and a new website. The company has also developed exclusive products for France, such as Arysto Sleek enclosures and MBOX in chrome, wetrooms in 8mm, and a special 6mm range. Additionally, bath screens designed to meet local preferences are now available.
Source: www.kbbreview.com