La Halle au Sommeil has recently opened two new stores in Brittany, furthering its expansion across France. The first store opened in November 2024 in Guérande, located within the "ZAC de Villejames" commercial area, covering 320 m². The second, in Landerneau, opened in January 2025 and spans 480 m². These openings are part of the brand's ongoing growth strategy, aiming to provide a wide range of mattresses, box springs, bedding, and living room accessories suited to various customer needs and budgets.
Photo: La Halle au Sommeil.
Jean-Luc Barbato, associate general manager of development and franchise relations, confirmed during the brand's "Dirigeants 2024" conference in October 2024 that the brand is committed to strengthening its presence in France. 'These strategic locations illustrate the brand's growth dynamic and its commitment to offering quality products at attractive prices,' he said.
The Guérande store is managed by Arnaud Riquet and Annabelle Leduc, who have been running the Pontchâteau store since 2018. The Landerneau store continues the brand's focus on comfort, innovation, and accessibility, offering customers personalised advice and competitive pricing.
With the opening of these stores, La Halle au Sommeil now operates 90 locations across France. Since its founding in 1993 and franchise launch in 2007, the brand has experienced significant growth. In 2014, it expanded its product range to include sofas, enhancing its expertise in comfort for the entire home.
The brand's ongoing expansion strategy demonstrates its commitment to providing quality bedding solutions across France while strengthening its regional network.
Source: www.meuble-info.fr