With Kasper Granat as the new Chief Digital & Marketing Officer, ILVA continues its strategic journey towards becoming the most inspiring and accessible interior design friend for Danish and Swedish customers.
Kasper Granat.
Kasper Granat will, among other things, contribute to strengthening ILVA's position and making it even easier for customers to find solutions that suit their lifestyle and needs - both online and in the 45 ILVA stores.
'ILVA faces an exciting future where we need to strengthen our foundation and ensure that we adapt to changing customer needs and market conditions. Our focus is to unite the best of digital and physical to create a cohesive and inspiring experience for our customers. That's why I'm proud that Kasper Granat will be part of this journey and with his efforts contribute to driving development forward ,' says Kim Møller Mønster, CEO of ILVA.
Kasper Granat looks forward to building on this strong foundation and focusing on creating value for customers.
'With an awareness rate of 86% in Denmark, ILVA is already top-of-mind when it comes to furniture. But we want more than that - we want to be 'friend-of-mine' by creating stronger relationships and offering interior design solutions that really make a difference.'
'We want to be a 'friend-of-mine' by building trust with our customers. It's not often that you replace your dining table, bed or sofa, so customers naturally need guidance. Who do you turn to if you are unsure of a solution, have questions about quality or design, or want to be challenged in trends and materials? You turn to ILVA - just like you turn to a friend for other decisions in life. We want to build trust, ensure the right choice - and create enthusiasm,' explains Kasper Granat.
AI creates personalized customer experiences across all channels
With a solid background in digital strategies and advanced AI, Kasper Granat sees enormous potential in making customer experiences even more targeted and personalised.
AI has long been a central part of digital marketing, used to target messages and optimise sales through algorithms on platforms such as Facebook, Instagram and Google. Now AI is increasingly being used internally at ILVA to streamline work processes in marketing and increasingly also for creative tasks.
'We should be able to offer customers an experience as good online as we do in our stores. AI can help us optimize the customer journey and anticipate customer needs in a way that has never been possible before. This means we can offer the right solutions at the right time - and create an experience that both surprises and inspires,' explains Kasper Granat.
ILVA creates rooms that keep customers coming back
'We will exceed expectations and give customers an experience that is so thoughtful that they will come back - and recommend us to their friends. That is what creates growth and makes ILVA more than just a furniture store. We don't just sell furniture and home decor; we create spaces where people live, relax and enjoy themselves,' says Kasper Granat.
ILVA's success is built on a strong combination of design, choice and a deep understanding of customers' everyday lives. With a focus on bringing products and communication closer to customers' reality, Kasper Granat and his team want to offer a coherent experience that surprises and creates joy.
More information:
ILVA
www.ilva.se