In a world where mass production and disposable culture seem to dominate, Oakâme proves that sustainability and craftsmanship can go hand in hand. This French brand, based in Tourcoing, specializes in exclusive custom-made furniture crafted from reclaimed oak. Each piece tells a story, a history that sometimes goes back centuries. By combining heritage materials with contemporary design, Oakâme creates unique furniture that stands the test of time.
Furniture with a story
'What sets Oakâme apart from other sustainable furniture brands is the authenticity and provenance of its wood,' says Founder Hugo Gaveau. 'Every piece of oak is carefully selected from old barns, châteaux, and historic buildings across Europe. This wood, with its characteristic patina and natural charm, offers a beauty that newly cut wood simply cannot replicate.'
'In addition, Oakâme strongly focuses on personalization. Customers have the opportunity to have their furniture fully customized, from dimensions and finishes to the smallest details. This ensures that each design perfectly suits the client's needs and style.
An innovative and transparent approach is also a key pillar of the brand. By integrating NFC chips into the furniture, customers can easily trace the wood's origins. This not only strengthens trust in the product's sustainability but also fosters appreciation for the history behind each piece.'
French craftsmanship as core value
The "Made in France" label is an essential part of Oakâme's identity. It represents not only high-quality craftsmanship but also ethical production and respect for both people and the environment. France has a long tradition of fine woodworking, and Oakâme proudly carries this tradition forward. By combining traditional techniques with innovative solutions, the highest quality is ensured without compromising sustainability.
Guaranteed sustainability and longevity
Oakâme guarantees a minimum lifespan of ten years for its furniture, but thanks to the materials and techniques used, their creations are designed to last for generations. This is made possible by three essential pillars:
-Exceptional Materials: The reclaimed oak has already proven its strength and durability over centuries. It is much more robust than conventional wood and highly resistant to wear and tear.
-High-Quality Craftsmanship: Traditional joinery and artisanal techniques ensure extra sturdiness and longevity.
-Eco-Friendly Finishes: Instead of chemical lacquers, Oakâme uses natural oils and waxes that protect the wood while enhancing its natural beauty.
Expansion into the Benelux market
The Benelux region is a strategic growth market for Oakâme. 'With a strong affinity for design, sustainability, and high-end craftsmanship, this market aligns perfectly with the brand's core values,' says Hugo. To establish a foothold, Oakâme is focusing on several initiatives:
-Collaborations with architects and interior designers specializing in luxury and eco-conscious projects.
-Participation in design fairs and industry events in Belgium, the Netherlands, and Luxembourg to showcase the collection to a broader audience.
-Partnerships with local showrooms and concept stores that share a similar vision of sustainability and aesthetics.
-Strengthening the online presence to provide Benelux customers with an easy and inspiring way to discover and order Oakâme furniture.
-Timeless design as a sustainable investment
At Oakâme, we believe that sustainability should never compromise aesthetics or quality. Our furniture is more than just functional objects; they are an investment in timeless design, craftsmanship, and heritage. We look forward to expanding our presence internationally and collaborating with like-minded visionaries who share our passion for craftsmanship and sustainability.
'With Oakâme, you are not just choosing a piece of furniture but a piece of history that will last for generations.'
More information:
Oakâme - Hugo Gaveau
[email protected]
www.oakame.com
France
Photographer: Aurélien Poulat