Ekornes AS has been granted use of the official Norwegian origin label, "Made in Norway," for Svane mattresses featuring IntelliGel. This certification confirms that the product meets strict quality and production standards. Widely recognized as a mark of excellence, the "Made in Norway" label reinforces Ekornes' commitment to Norwegian craftsmanship and high-quality manufacturing.
Guri Brennhovd, Sales and Marketing Director for the Nordic markets at Ekornes.
'We are proud and delighted. Receiving the "Made in Norway" label is a significant milestone for our company. It serves as a visible testament to our Norwegian heritage and the values that underpin our production,' says Guri Brennhovd, Sales and Marketing Director for the Nordic markets at Ekornes.
Building a stronger market position
Brennhovd explains that Ekornes has worked extensively over time — both at its headquarters and the production facility in Fetsund, Norway — to uphold Norwegian quality standards. She is confident that the certification will further strengthen the Svane brand's position in both domestic and international markets.
'Norwegian products are highly sought after worldwide, and this certification strengthens our ability to share the story of who we are and how our products are made in Norway,' Brennhovd adds.
Norwegian products on the global stage
The "Made in Norway" label is granted to companies that meet strict criteria for sustainability and high-quality production while making a positive contribution to at least one of the United Nations' Sustainable Development Goals. Additionally, at least 60% of the company's production and raw material costs must be sourced from Norway.
This label was introduced last year by former Minister of Trade and Industry Jan Christian Vestre and is managed by Innovation Norway. It is also part of the Norwegian government's export strategy to promote Norwegian products internationally.
Manufactured in Fetsund
The IntelliGel material used in the renowned Svane mattresses is produced at Ekornes' facility in Fetsund. The mattresses are designed to support optimal sleep quality, offering proper pressure relief, support, and breathability.
'Delivering mattresses that enhance sleep quality is our top priority, and being recognised for our commitment to excellence across all stages of production means a great deal to us at Ekornes. This certification makes it even clearer to our customers that the mattresses they sleep so well on are truly made in Norway,' says Brennhovd.
Ekornes also intends to apply for the same certification for its Stressless product line.
More information:
Ekornes
[email protected]
www.ekornes.com