A new awards programme celebrating the pillow industry, called The Comfy's, will announce its winners today (Valentine's Day). Created by bedding enterprise 100% Comfort, the awards aim to highlight the best pillow products through an independent judging process. The programme seeks to raise public awareness of the importance of choosing the right pillow for better sleep and well-being.
Photo: Dreamstime.
Co-founder of 100% Comfort, Greg Suthern, stated: 'The idea is to raise the profile of different types of pillows with the general public, and boost the understanding of just how important the right pillow is to your sleep and your life.'
The Comfy's will recognise excellence, innovation, and achievements in the pillow and sleep industry, with categories including Best Anti-Allergy Pillow, Best Anti-Snore Pillow, Best Cooling Pillow, and Best Luxury Pillow, among others. The awards will be judged by a panel of experts, including Emma Rackley (director at Associated Independent Stores), Greg Suthern, Gabrielle Jarman (head of buying at The Works), Mark Jeffery (operations and quality specialist), and Becca Maloy (head of buying at 100% Comfort).
Greg Suthern expressed hopes that The Comfy's will become an annual event in the bedding industry. The winners will be announced later this week, with updates available on the programme's social media channels, including LinkedIn, Instagram, and Facebook.
Source: www.furniturenews.net