IKEA opens a new store in Stockholm – a small store yet a great milestone in the company's ongoing efforts to innovate and adapt to changing consumer behaviours. This new store, located in the Mall of Scandinavia, exemplifies IKEA's strategy of developing smaller, more accessible urban store formats.
The new Stockholm store, spanning 2,500 square meters, is situated in Sweden's largest and most visited shopping centre, which attracts 13 million visitors annually. Despite its relatively small size compared to traditional IKEA stores, it offers a comprehensive range of home furnishing products and services.
'Our new store in the Mall of Scandinavia is a great step in our journey to make IKEA more accessible and responsive to our customers' needs, in Stockholm and beyond. By embracing smaller, urban store formats, we can bring the IKEA experience closer to more people, offering convenience without compromising on inspiration and service' - Tolga Öncu, Ingka Retail Manager, Ingka Group.
The new store will showcase 5,000 products from the IKEA range and offer approximately 2,000 home furnishing products for immediate take-away, with the option to order the entire range for home delivery or pick-up. Additionally, the store features a small bistro focusing on take-away, offering classic IKEA dishes such as meatballs and plant balls. A team of 60 home furnishing experts, will provide personalised planning services and showcase several inspiring room sets..
More information:
Ingka
www.ingka.com