Danish homewares retailer Søstrene Grene is set to open a central London flagship store this spring, located on Argyll Street near Oxford Circus. The two-storey, 441 sq m store will be the brand's fifth in London and its second in the capital's main shopping district, following the opening of its Tottenham Court Road location in December 2023.
Photo: Dreamstime.
The new flagship will feature Søstrene Grene's extensive range of homewares, crafts, stationery, kitchenwares, and children's toys. It will also introduce new store concepts, including an interactive customer experience room and a space dedicated to sensory engagement.
This expansion is part of the brand's broader UK growth strategy, which aims to open 100 new stores nationwide by 2030. Søstrene Grene currently has over 45 UK locations and plans to launch another store in Canary Wharf later in the year.
Søstrene Grene chief executive Mikkel Grene said: 'We are delighted to announce the launch of a brand-new flagship store in the UK.' He added that having a central London location near Oxford Circus had long been a goal for both him and his family, making the store opening an "incredible milestone" for the company.
Source: www.retailgazette.co.uk