The winners of The Comfy's, a new consumer-focused awards programme dedicated to pillows, have been announced. Launched by bedding brand 100% Comfort, the awards highlight the best pillows across multiple categories, aiming to enhance public awareness of the importance of pillow choice.
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Among the winners were Adormo's Silver Pillow for Best Anti-Allergy Pillow, Head2Sleep's Anti-Snore Pillow for Best Anti-Snore Pillow, and Seriously Comfortable's Cool Cloud Pillow for Best Cooling Pillow. Other winners included Laura Ashley's Goose Down Surround Pillow, Vispring's Hungarian Goose Down Surround King Size Pillow, and Tempur's Cloud Pillow, which won Best Memory Foam Pillow.
The independent judging panel featured key industry figures, including Emma Rackley (Associated Independent Stores), Greg Suthern (100% Comfort), Gabrielle Jarman (The Works), Mark Jeffery, and Becca Maloy (100% Comfort).
100% Comfort co-founder Greg Suthern stated that the awards were designed to elevate consumer understanding of pillow quality and its impact on sleep. He expressed hopes that the programme would become a regular fixture in the industry, stating, 'The idea behind The Comfy's is to raise the profile of different types of pillows with the general public, and boost the understanding of just how important the right pillow is to your sleep and your life.'
The awards are expected to return next year, further recognising excellence in the pillow sector.
Source: www.furniturenews.net