A prominent household appliance manufacturer has been named "Brand of the Year 2025," reinforcing its strong position in the French market. The company is now the second best-selling brand in the household appliance sector in France, equipping over 7.2 million homes, according to GfK data from January to December 2024.
Photo: BEKO.
The award was based on a study conducted among more than 15,000 consumers under the supervision of Deloitte. Beko was evaluated on key factors, including technological innovation, brand appeal, and Corporate Social Responsibility (CSR). The company stood out for its eco-designed appliances, which focus on energy efficiency and the use of recycled materials.
Beko recently launched its new brand signature, "En confiance avec Beko," in 2024. Valérie Rousseau, Communications and CSR Director of Beko France, expressed gratitude for the recognition, stating: 'We warmly thank our consumers for their trust and loyalty. This award motivates us to continue meeting their expectations while staying committed to providing reliable, efficient, and accessible products.'
With its logo recognised by 90% of consumers, Beko plans to integrate this distinction into its communication strategy. The award highlights the brand's commitment to quality, reliability, and sustainability.
Source: www.univers-habitat.eu