With Kasper Granat as the new Chief Digital & Marketing Officer, ILVA continues its strategic journey towards becoming 'the most inspiring and accessible home friend' for Danish and Swedish customers.
Kasper Granat, the new Chief Digital & Marketing Officer, ILVA.
Kasper Granat will, among other things, help to anchor the strong position and make it even easier for customers to find solutions that suit their lifestyle and needs - both online and in the 45 ILVA residential buildings.
'ILVA faces an exciting future where we must strengthen our foundation and ensure that we adapt to changing customer needs and market conditions. Our focus is to unite the best of digital and physical, so that we can create a coherent and inspiring experience for our customers. That is why I am proud that Kasper Granat will be part of this journey and with his efforts will help ensure progress ,' says Kim Møller Mønster, CEO of ILVA.
Kasper Granat looks forward to building on the strong foundation and focusing on creating value for customers.
'With a brand awareness of 86% in Denmark, ILVA is already top-of-mind when it comes to furniture. But we want more than that - we want to be 'friend-of-mine' by creating stronger relationships and delivering home furnishings that really make a difference.'
'It's not just about choosing a new sofa, a new bed or other furniture for your home - it's about giving our customers a better sleep and a better everyday life,' says Kasper Granat and continues: 'We want to be "friend of mine" by creating trust in our customers. It is not often that you change your dining room, your bed or your sofa, so customers naturally need guidance. Who do you go to if you are unsure about a solution? You go to ILVA - just like you go to a friend with other decisions in your life.', explains Kasper Granat.
AI creates personalised customer experiences across all channels
With a solid background in digital strategies and advanced AI, Kasper Granat sees enormous potential in making customer experiences even more targeted and personal.
AI has long been a central part of digital marketing, where it is used to target messages and optimise sales through algorithms on platforms such as Facebook, Instagram and Google. AI is now being used more internally at ILVA to streamline workflows in marketing and increasingly also for creative tasks.
'We need to be able to offer customers an experience as good online as we offer in our residential buildings. AI can help us target the customer journey more effectively and give us the ability to predict customer needs in a way that has never been possible before. This means that we can offer the right solutions at the right time - and create an experience that both surprises and inspires ,' explains Kasper Granat.
ILVA creates spaces that keep customers coming back'
We must exceed expectations and give customers an experience that is so complete that they return - and recommend us to their friends. This is what creates growth and makes ILVA more than just a furniture retailer. We don't just sell furniture and home accessories; we create spaces where people live, relax and thrive ,' says Kasper Granat.
ILVA's success is built on a strong combination of design, choice and deep understanding of customers' everyday lives.
'We are much more than furniture. We help shape customers' lives and create spaces that matter. It's a fantastic foundation to build on' concludes Kasper Granat.
More information:
ILVA
[email protected]
www.ilva.dk