ROLF BENZ strengthens its presence in Japan and sets new standards for design and home culture: On February 5, a new flagship store was opened in the trendy district of Harajuku / Shibuya.
The Japanese market has been of great importance to the brand for many years – especially the metropolis of Tokyo.
Located on the ground floor of a modern building in the heart of Harajuku, ROLF BENZ showcases its international bestsellers as well as current design innovations across 260 square meters. In addition to iconic sofas and armchairs, the areas of sleeping and dining are also harmoniously integrated into the brand's current international POS concept.
'Harajuku is a cultural hotspot, characterised by avant-garde fashion, stylish boutiques, and creative street art. In the midst of this inspiring environment, we are making another statement for timeless elegance and design expertise with our new store – in the heart of one of the most exciting metropolises in the world,' says Rupert Hainzl, Export Manager of ROLF BENZ.
About ROLF BENZ
Rolf Benz is a German luxury furniture brand renowned for its high-quality, contemporary designs. Established in 1964, the company specialises in premium sofas, chairs, and living room furnishings, combining craftsmanship with innovation. Known for sleek aesthetics and comfort, Rolf Benz is a leader in modern interior design and home elegance.
More information:
ROLF BENZ
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www.rolf-benz.com