Schrijf je in voor onze dagelijkse nieuwsbrief om al het laatste nieuws direct per e-mail te ontvangen!

Inschrijven Ik ben al ingeschreven

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

These were the top trending interior design styles in January, as indicated by Google Trends data

After years of minimalist whispers, maximalism is making a strong comeback this spring, especially in home decor. Google Trends data indicates a shift towards bolder aesthetics, highlighting a growing preference for more vibrant and eclectic styles this season.

Similar to the trends seen on the runways in apparel and accessories, home decor is embracing bold colors, playful prints, and statement pieces that reflect our unique personalities. Expect to see a variety of rich textures and dynamic designs shaping the key trends for styling your home. Over the past six months, searches related to maximalist decor have spanned a wide range of items, from bar stools to bed frames and more.


Photo: Dreamstime.

To get you acquainted with what to expect (and get) when shopping for your spring refresh in the coming weeks, here are three trending home decor styles, along with popular products to inspire your shopping.

Eclectic & maximalist were the top trending interior design styles in the past month, setting the tone for the season ahead

Loud prints
From animal prints to floral patterns, the louder, the better when it comes to refreshing your home with the latest trends.

Florals were searched for more than ever in the home furnishings category in January, while animal print is dominating your decor as much as it is your wardrobe this year, with breakout searches on everything from zebra chairs and leopard ottomans and rugs.

Trending products

  • "Floral accent chair" is at an all-time high.
  • "Katsura thibaut wallpaper" is the top searched thibaut wallpaper print.
  • "Moody maximalist curtains" is a top trending term within maximalist home decor.

Statement pieces
Now that we're closing the door on minimalism, it's all about the big statement pieces. This Spring, don't be afraid to lean into the boldest, brightest and biggest items when shopping for your space - it's in style. For example, "upholstered bed frame" and "marshmallow bed frame" are currently being searched more than ever. Similarly, the top trending maximalist decor trends include searches for "maximalist bathroom ideas", "maximalist pillows" and "maximalist bar stools" which tells us that securing a statement piece for every room in our home is a priority this season.

Trending Products

  • "Turkish floor lamp" searches are up +2300%.
  • "Wassily chair" is the top trending furniture item in the past month, with searches up +340%.
  • "Ikea varmblixt lamp" is among the top three trending products in the lighting category, up +420%.

Data story showing growing search interest in "corduroy couch" over the past two years.

Rich textures
In the continuing spirit of bringing retro back, rich textures like corduroy are making a return in home decor trends this year, having been searched more than ever in the home furnishings category in January. The ribbed material, typically used in apparel or accessories, is predicted to be prominent in furniture and staple pieces for the home this year, alongside wood and lush velvet.

Trending Products

  • "Ikea corduroy sofa" is a breakout search and the top trending corduroy decor item.
  • "Rattan lamps" are a top trending item in the lighting category.
  • "Gorilla couch" is in the top three trending furniture items this past month.

Google Shopping Tip
Lens Your Dream Decor: Let's say you see a couch you love in a store and the silhouette is perfect, but the colour doesn't work with your living room. Just take a photo with Lens and add words to narrow your search, like "floral" or "corduroy." Or perhaps you love the style, but it's too big for your space, and you'd rather find something smaller — you can add "chair" to find options that better match your vision (and your apartment size).

More information:
Google Shopping Trends
[email protected]
www.trends.google.com

Publication date: