Target Corporation today announced the launch of the Disney and Marvel collections by Pillowfort, two new kids' bedding collections designed to inspire heroes right at home and create bedrooms fit for royalty. The collection of more than 50 items, created in a uniquely Target way, features beloved Disney Princess and Marvel characters with signature modern and playful designs for which the retailer's stylish kids home owned brand, Pillowfort, is known for.
Photo: Target.
'The addition of the Disney Princess and Marvel collections into our Pillowfort line combines the power of two brands consumers love to create real joy at an incredible value for their families,' said Jill Sando, Target's Executive Vice President and Chief Merchandising Officer of Apparel & Accessories, Home and Hardlines. 'In this only-at-Target collection, we're bringing the magic of Disney Princess characters and Marvel Super Heroes to kids' bedding and decor in a totally Target way — delivering incredible design and quality products that parents can trust, at amazing prices they won't find anywhere else. The products are so fun and joyful — it's everything millions of people love about Disney, Marvel and Target.'
'The Pillowfort collections featuring Disney Princess and Marvel character designs integrate the iconic storytelling of Disney Princess characters and Marvel Super Heroes into everyday family life, offering these beloved brands at an accessible price point,' said Braden Dent, Vice President of Retail Sales & Marketing, Disney Consumer Products. 'This collection exemplifies how Disney brings its beloved brands into meaningful, everyday moments for fans and consumers.'
The Disney and Marvel collections for Pillowfort
Launched in 2016, Pillowfort offers hundreds of affordable mix-and-match pieces that help families create inspiring spaces that will last and grow with their child. The Disney Princess and Marvel collections expand on this purpose with more than 50 whimsical, charming kids' bedding and decor items — with most under $30.
Target's new collection includes character-inspired hooded blankets, figural dolls, pillows, sheet sets, quilts, and glow-in-the-dark comforters, all priced under $65. Featuring Disney princesses like Ariel and Moana, and Marvel superheroes such as Black Panther and Spider-Man, the collection combines fun and function. Thoughtful details include play-friendly pillows, like the Hulk fist, and hooded blankets that mimic characters' heads or hair. The range is available online now, with in-store availability from late April.
Target's owned brand strategy
Target offers over 40 owned brands, generating $30 billion in annual sales. Its product design team focuses on quality, thoughtful details, and great value. The retailer sees opportunities to create exclusive collections, like Pillowfort's Disney and Marvel kids' bedding. This is the first of three Disney collections for 2025, with upcoming Cat & Jack and Cloud Island apparel and accessories.
Target's years-long relationship with Disney
Target and Disney have a creative, years-long relationship that has brought magic to Target shoppers. A few examples include the Disney store at Target, a "shop-in-shop" in-store and online experience that brings Disney toys, games, apparel and accessories to Target shoppers; a collaboration with Marvel Studios' "Black Panther: Wakanda Forever;" and the Disney100 Retro Reimagined collection — an exclusive, limited-time collection of retro Disney toys and other products, in celebration of Disney's 100th anniversary in 2024.
More information:
Target
www.target.com