A presentation that tells the story of Norwegian design "The Norwegian Boutique Bedroom" takes centre stage at Jensen Beds with the overarching theme of Norwegian comfort, quality and sustainability, never driven by fleeting trends or fads but steeped in timeless craftsmanship and thoughtful design.
Lundhs Real Stone. Photo: Morten Rakke.
Curated by multidisciplinary studio Hunting & Narud (founded by native Norwegians Amy Hunting and Oscar Narud) this curated installation brings together the best in Norwegian Design. Spotlighting the unique aspects of Eikund, Lundhs, Northern, Jensen Beds and Norsk Dun, carefully chosen items are presented forming a strong synergy and a cohesive, balanced exhibition.
Lundhs' natural stone slabs are illuminated by Northern's Buddy Wall lamps framing and adding drama to the installation, while Norsk Dun will dress the Jensen Bed with their collection of bedding and pillows. The setting is surrounded by iconic designs from Northern plus mid-century seating elegance by Eikund. To enhance the storytelling and add depth to the space, Norwegian art will be displayed, and Lundhs presents a bespoke console table desk designed by Hunting & Narud highlighting the materials while adding functionality and structure to the space.
Accompanying the installation will be two panel discussions with brand ambassadors from Eikund, Lundhs, Northern, Jensen Beds and Norsk Dun chaired by Elizabeth Chopin, Editor of Design Anthology magazine and Grant Gibson, co-founder of material intelligence platform Material Matters, co-hosted with the Norwegian Embassy.
"Norway's new wave: the other Scandi design story" - Tuesday 11th March 4.00pm with Design Anthology Magazine. Elizabeth Choppin, Editor-in-Chief of Design Anthology UK leads a discussion exploring what sets Norwegian design apart from the Scandi pack; what makes Norwegian design unique and how does it enhance modern living spaces.
Materials and sensibilities in Norwegian design - Wednesday 12 March 4.30pm with Grant Gibson – host of "Material Matters with Grant Gibson" podcast. Norwegian design boasts a sensitive approach to the use of materials in design, developed through a connection to nature and a commitment to longevity. Grant Gibson explores the influence of materials on the sensibility of Norwegian design with these leading Norwegian design brands.
According to Hege Lundh, Marketing & Business Development Director at Lundhs, 'This programme is an intimate opportunity to showcase the innovative, responsibly produced pieces from these Norwegian brands. Norwegian design's distinctiveness, rooted in our deep understanding of natural resources, will be highlighted through discussions, meetings and presentations and we're delighted to strengthen connections in London, a global hub for design thinking'.
A week of activity presenting exemplary Norwegian design with a focus on comfort, quality and sustainability.
More information:
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