Poltrona Frau continues its retail expansion in Southeast Asia with the opening of its first monobrand store in Kuala Lumpur, in partnership with the dealer Stanzo Italia. This opening marks a key milestone in the brand's expansion, strengthening its presence across the Asia-Pacific region.
The new space spans two levels, covers a total area of 500 square meters, and reflects Poltrona Frau's signature blend of Italian craftsmanship and contemporary design. Conceptualised by AMDL CIRCLE, under the direction of Italian architect Michele De Lucchi, the space is characterised by double-height spaces and distinctive architectural features such as the metal Exhibition Wall displaying exquisite objects from the Beautilities Collection, a passage arch with a metal finish, and metal and glass separating elements.
The store also features a Material Library designed like an haute couture atelier, which invites customers to tactile discovery, exploration, and experimentation with creative combinations. Other essential design elements of the new store include two types of flooring combinations —ceramic and wood—while the walls feature decorative geometric elements in colour tones chosen by De Lucchi, including Sage Green, Steel Blue, and Rust. These features enrich the visual experience and reinforce the store's refined and contemporary aesthetic.
Clients have the opportunity to discover the world of Poltrona Frau and admire a curated selection of products, including iconic armchairs such as Archibald, 1919, SanLuca, and Dezza, as well as the Get Back and Let It Be sofas. The most recent launches will also be featured, along with elements from the Duo Collection, co-created by Poltrona Frau and Ceccotti Collezioni and designed by Roberto Lazzeroni, expressing their synergy through a shared design vision. In addition to Poltrona Frau's collection, the store will also display exclusive and unique products from Ceccotti Collezioni, marking the first time this iconic brand is showcased in Malaysia.
Discover the Poltrona Frau's world at the new Kuala Lumpur store and immerse yourself in the unparalleled elegance of Italian design.
More information:
Poltrona Frau
www.poltronafrau.com