Sleep.8 has announced the grand opening of its flagship London store on Tottenham Court Road, ahead of World Sleep Day on 15 March. The store aims to offer 'an immersive retail experience focused on cutting-edge sleep solutions and expert guidance.'
Photo: Sleep.8.
Spanning 203 sqm, the showroom features Sleep.8's full range of mattresses, custom beds, sofa beds, massage chairs, sleep technology, and bedding. Specially designed display cabinets highlight the materials used in each product, while private test zones allow customers to trial mattresses in a secluded setting.
The store will debut exclusive collections, including the AH Beard line, a luxury mattress range handcrafted with Australian materials and manufactured in Portugal. Following its launch in London, the collection will be introduced across other Sleep.8 stores in the UK.
Sleep.8's flagship location also showcases the iSense experience, which integrates the brand's patented Comfort Control Technology. The smart mattress allows users to adjust firmness in real time via an app or remote control, offering a customisable sleep experience.
Paul Longman, CEO of Sleep.8, described the new store as 'a significant step in Sleep.8's European expansion,' emphasising Tottenham Court Road's reputation as a hub for design and innovation. Retail director Dana Mantripp added that the location was "the perfect home" for Sleep.8's flagship store, reinforcing the brand's mission to enhance sleep quality through advanced technology.
This opening follows Sleep.8's expansion into Spain and the recent launch of its Baker Street store. The brand now operates from six locations across London.
Source: www.furniturenews.net