Today 10 and tomorrow 11 March marks the official launch of Isaa, Dutch Interior's fifth interior brand.
The brand focuses on pottery and silk flowers and plants, making it a strong addition to the other Dutch Interior interior brands. Kevin Quint, with years of experience in the world of pottery, joined Dutch Interior last October to focus entirely on collecting and loading Isaa. With the moment of launch almost here, it's high time for some in's and out's.
Collection
Isaa's collection features pots, vases, silk flowers and plants. Everything to bring the outside in. Inside, you'll find a diverse collection. Simplistic and timeless items, perfect for filling with greenery, for example. But also unexpected and eye-catching items that attract attention and are perfect for celebrating life's small and big moments.
Kevin Quint, buyer at Isaa, started at Dutch Interior last October. Kevin has owned his own label for years in pots, vases and home decoration, among other things, for which he collected, sourced and maintained his own customer network. The move to now set up Isaa is a nice follow-up to that.
Kevin: 'Dutch Interior is the company to really create something. A challenge is not easily too big and the possibilities are endless. That is the perfect motivation for me to make the most of it; and to bring together the knowledge and ambition I have.'
Eric Zwanikken, commercial director of Dutch Interior, takes the new brand under his wing in introducing it to existing customers. 'Isaa, with its focus on pots, vases and silk flowers and plants, is a beautiful and strong addition to the other Dutch Interior brands. Together, our brands form the perfect one-stop shop for our customers. Both the collection and pricing fit seamlessly with our current offering. Isaa goes straight into the total experience we offer our customers with Dutch Interior. With great pride and enthusiasm, I look forward to introducing our customers to Isaa very soon.'
The launch
The new brand will not be launched at just any time. In fact, it is launching its first collection during the Dutch Interior Days; the buying event for the Dutch Interior customers of Eleonora, By-Boo, Sevn and Urban Cotton. This way, it is the honour of all existing customers to discover and purchase the brand first. After the purchasing event, the Experience Centre in Barneveld will be open for all to admire and the collections will appear online.
It promises to be a special edition, because in addition to the vibrant purchasing event and the launch of Isaa, Dutch Interior will also open a new part showroom. This enlarges the Experience Centre from some 4,000 M2 to over 6,500 M2 of home inspiration.
Experience Centre
Each Dutch Interior brand has its own focus. Where Sevn sells modular sofas, Eleonora sells furniture such as cabinets, tables and chairs. Urban Cotton sells art, which you configure yourself into wall decoration and By-Boo brings you everything in the field of atmosphere and decoration. In the Experience Centre, these collections are presented in combination, as they reinforce each other and sell the total picture together. One of Kevin's starting points is that Isaa, besides presenting a total picture, must also be presented separately.
Part of the Experience Centre is therefore furnished with only Isaa collection.
'You step through the gate in the Experience Centre, into the world of Isaa. Literally. This is the place to get acquainted with everything Isaa has to offer you. Especially with the launch of a new brand, I think it's important to create a total experience,' says Kevin.
More information:
Isaa - Dutch Interior
[email protected]
www.dutchinterior.com