A fast-growing low-cost furniture marketplace is opening its shareholding to a financial investor to support its European expansion. The company, which operates in 11 countries, has gained popularity as a rival to major brands and is now looking to strengthen its logistics capacity and supplier network.
Photo: Sklum
Sklum, part of the Valencian group Direlec, has entrusted Deloitte with managing the process, aiming to transfer a minority stake to a financial investor. Founded in 2017, the company has expanded across Europe, including the United Kingdom, France, Germany, and the Netherlands, offering a portfolio of more than 10,000 products.
With a turnover of approximately "300 million euros" and a workforce of 800 employees, the company continues to grow, focusing on affordability and digital accessibility. According to the latest available figures, its operating profit stood at 12 million euros in 2023, with significant increases since then.
The company has expanded both organically and inorganically, acquiring SuperStudio in 2019. However, the integration faced challenges due to changes in advertising strategy, affecting sales and operations.
As part of Direlec, the company operates alongside two other brands: Create, a household appliance brand with strong Amazon sales, and The Masie, a home furnishings company. Combined, these businesses generate over 100 million euros in revenue and employ approximately 400 people.
Source: www.eleconomista.es