Küchen Design Rieger, founded by Michael Rieger during the pandemic, has expanded with a new 300-square-metre kitchen studio in Herzogenaurach. The showroom, located at Erlanger Straße 54, features high-quality kitchens from renowned brands such as Leicht, Häcker, and Nobilia.
Photo: Facebook.
Rieger, a trained interior designer and retail salesman, emphasises "holistic living and furnishing" in his business. Alongside kitchen design, his studio offers solutions for bathrooms, wardrobes, utility rooms, and home offices. His expansion reflects a commitment to innovation and adaptability in the industry.
His success has been supported by Der Kreis, a business network that assisted with location analysis, strategic planning, and management advice. Regional manager Robert Kainz has been instrumental in guiding Rieger through his latest growth phase.
Ernst-Martin Schaible, Managing Partner of Der Kreis, praised Rieger's entrepreneurial vision, stating, 'Michael Rieger shows vision and he is a passionate entrepreneur - that impresses me. His success should also motivate other members.'
Rieger has effectively used advertising and branding to differentiate his business, particularly through marketing strategies associated with kuechenspezialisten.de. His distinctive red cooking glove symbol has helped establish a strong corporate image, reinforcing customer trust.
His continued investment and expansion demonstrate the potential for sustained growth in the industry through strategic planning, quality service, and effective marketing.
Source: www.moebelmarkt.de