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Interview with Grace Pehar, marketing manager from ARTISAN (Bosnia)

'We focused on expanding global presence and strengthening relationships'

ARTISAN is a brand built on a deep respect for generational craftsmanship, sustainability, and the enduring beauty of solid wood. For over 60 years, our skilled artisans have shaped natural materials into timeless pieces, blending traditional woodworking techniques with contemporary design. Every ARTISAN creation is a celebration of authenticity, quality, and artistry, made to last for generations.


Marketing Manager Grace Pehar.

Inspiration and positive feedback
Reflecting on their recent experience at the renowned Maison&Objet fair, Grace Pehar, Marketing Manager at ARTISAN, shared that the event was both inspiring and affirming for the brand. The response to their bespoke timber products was overwhelmingly positive, with visitors captivated by the warmth and character of the solid wood pieces on display. ARTISAN's exceptional craftsmanship did not go unnoticed, with many praising the tactile quality and attention to detail that distinguishes the brand from its competitors.

"We received praise not only for the aesthetic appeal of our designs but also for the tactile quality and attention to detail that sets ARTISAN apart," Grace remarked. The brand's commitment to sustainability and the use of organic materials resonated strongly with visitors, reflecting a growing market focus on environmental responsibility.

Overcoming market challenges
Like many in the industry, ARTISAN has faced its fair share of challenges. Rising costs of raw materials, supply chain disruptions, and inflation have impacted production timelines and pricing. However, the brand's long-standing relationships with trusted suppliers and its commitment to quality have helped ARTISAN navigate these obstacles while maintaining the high standards their clients expect.

"While the challenges in the industry are real, our dedication to craftsmanship has allowed us to adapt and continue delivering exceptional pieces," Grace explained. "We continue to innovate and find ways to keep our products accessible without compromising on the quality our customers love."

Salone del Mobile
As ARTISAN looks to the future, they are excited to unveil their latest collection at the upcoming Salone del Mobile. This year's collection will feature a range of new designs that explore the intersection of tradition and innovation. Grace mentioned that visitors can expect to see striking new pieces that showcase the natural beauty of solid wood, enhanced by modern forms and thoughtful detailing.

"We are eager to share these new creations, which combine the timeless allure of solid wood with contemporary elements that will excite design lovers and collectors alike," she shared.

Craftsmanship and Sustainability
As ARTISAN looks to the future, the brand remains steadfast in its mission to create furniture that not only enriches spaces but also tells stories; stories of heritage, creativity, and respect for nature. Their commitment to craftsmanship and sustainability ensures that each piece is made to last, both in terms of design and durability.

"We are so grateful for the growing global appreciation of our work and excited to share the next chapter of our journey with the world," Grace concluded. "At ARTISAN, we are dedicated to crafting pieces that transcend trends and stand the test of time."

Future Plans for 2025
2025 is shaping up to be a year of growth and creativity for ARTISAN. The brand is excited to announce a series of new collaborations with visionary designers who share their passion for craftsmanship and sustainability. In addition to their participation at Salone del Mobile, ARTISAN is focused on expanding its global presence and strengthening relationships with its network of over 200 dealers worldwide.

Grace shared, "We have some exciting product launches in the pipeline, along with storytelling and campaigns that will continue to celebrate the art of woodworking. 2025 will be a defining year for ARTISAN, and we can't wait to share these innovations with the world."

More information:
ARTISAN
[email protected]
www.artisan.ba
Bosnia