Maisons du Monde, the European leader in stylish and accessible home decor, has announced its 2024 annual results, aligning with its strategic roadmap. Despite economic challenges impacting the home and decoration sector, the company remains committed to elevating its furniture and interior collections, store experiences, and customer engagement.
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Transforming spaces: investment in interior and furniture excellence
Maisons du Monde continues to enhance its presence in the home interiors market, generating €1.002 billion in net sales in 2024. While furniture sales declined by 7.3%, they now account for 44.2% of total sales, reflecting a growing customer preference for high-quality furnishings. The company also revamped 63 stores, including new concept designs in two major shopping centres, reinforcing its commitment to a dynamic and immersive shopping experience.
The company plans to further expand its product categories, notably introducing bathroom furniture, outdoor lighting, and pet accessories. Additionally, store renovations remain a priority, with a target of 100 revamped locations by the end of 2025, ensuring a fresh and inspiring in-store atmosphere.
A renewed focus on customer experience
With an increased focus on customer engagement, Maisons du Monde launched a new loyalty programme in France in October 2024. The initiative aims to build stronger connections with shoppers, complementing the brand's renewed marketing strategy that prioritises brand awareness and direct engagement. These efforts have already led to a four-point increase in Net Promoter Score (NPS), indicating improved customer satisfaction.
The company is also refining its online shopping experience to offer a more seamless and inspiring digital journey. This move aligns with its broader goal of simplifying operations, including a reduction in SKUs by 10% and a streamlined supplier base by 50% by the end of 2025.
Commitment to financial and operational efficiency
Amidst a challenging retail environment, Maisons du Monde generated a positive free cash flow of €15 million, driven by disciplined cost control and operational efficiencies. The company successfully reduced working capital requirements and achieved €45 million in cost savings.
Looking ahead, cost-saving targets have been increased to more than €100 million over three years, with €60 million expected in 2025-2026. These strategic adjustments will enable the brand to maintain its capital expenditures at a sustainable level while continuing to invest in store transformations and product innovations.
Poised for future growth
Maisons du Monde's CEO, François-Melchior de Polignac, stated: 'We are making steady progress with our transformation under the Inspire Everyday plan. We intend to continue investing in our brand, in our online and offline customer experience, and in the distinctiveness of our offer as we prepare for the return to growth. In parallel, we will expand on our 2024 achievements to further simplify our operating model, lower our cost base, and improve our cash flow generation potential.'
With a firm strategy in place, Maisons du Monde is set to strengthen its position as a leading home and interior retailer, offering stylish and sustainable furniture solutions while ensuring a best-in-class customer experience.
More information:
Maisons du Monde
www.maisonsdumonde.com