BoConcept has announced plans to open 10 new franchise locations across France in the next three years. The Danish furniture brand, renowned for its customisable designer pieces, aims to capitalise on the retirement of several franchisees and expand its presence. The brand is offering franchise candidates the opportunity to establish themselves in either "single-store" territories or larger regions with three to five stores.
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With over 30 years of experience in franchising in France, BoConcept has maintained a strong presence, currently operating 36 stores across the country. Despite the challenges of recent years, the brand's turnover has rebounded to 2019 levels, and it continues to attract customers. BoConcept's goal at the Franchise Expo Paris, which starts on March 15, is to meet potential franchisees who will aid in its further expansion.
The company is particularly seeking individuals with solid management experience, a strong customer service focus, and an interest in design. Prospective franchisees may already be entrepreneurs or those looking to start their own business. BoConcept's reputation, coupled with the support it offers, is expected to help new franchisees succeed.
The brand has also partnered with former Danish top model and photographer, Helena Christensen, who now serves as BoConcept's artistic director. With a focus on quality products, a five-year guarantee, and a strong customer base, BoConcept aims to strengthen its position as a leader in the design furniture sector.
Source: www.meuble-info.fr