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Villeroy & Boch breaks records with highest sales ever in 2024

The Villeroy & Boch Group achieved record sales of €1.421 billion in FY2024, up 57.6% on the previous year. The strong sales growth was largely due to the acquisition of Ideal Standard in March 2024. Despite challenging market conditions, operating EBIT rose 10%, from €88.7 million to €97.6 million, achieving the set targets for revenue and profitability.


Gabi Schupp and Dr Markus Warncke.

Integration of Ideal Standard contributes to profitable growth
The integration of Ideal Standard was central to the group's strategic activities in 2024. The development of a joint group strategy and an optimised, integrated organisational structure enabled the first synergy benefits to be realised. CEO Gabi Schupp emphasises the success of the merger: "With the integration of Ideal Standard, we have created a strongly positioned company under the umbrella of the Villeroy & Boch Group. The complementary strength of both companies in terms of product portfolio, sales channels and regional presence has strengthened our competitive position."

Strong growth in Bathroom & Wellness division
The Bathroom & Wellness division achieved sales of €1,098.9 million in 2024, up 89.7% on the previous year. Ideal Standard's businesses contributed €512.1 million in sales as of 1 March 2024. Despite continued weakness in the construction sector, sales remained slightly above the previous year's level on a like-for-like basis. In particular, the ceramic sanitaryware and taps sectors achieved the highest sales growth. The operating result (EBIT) of this division rose by 13.8% to €65.2 million.

Stable performance in Dining & Lifestyle despite challenging market
The Dining & Lifestyle division achieved stable sales of €319.3 million in 2024. Although overall consumer spending was under pressure, sales grew in the project segment for hotels and restaurants and in e-commerce. Traditional retailers saw sales decline, while Villeroy & Boch's own shops almost maintained their sales. Operating profit (EBIT) in this division rose 3.2% to €32.4 million.

Investments and expansion of brand experience
In 2024, the Villeroy & Boch Group invested €58.3 million in tangible and intangible assets. The focus was on the modernisation and automation of production sites within both divisions and on strengthening the brand experience. This included the opening of Villeroy & Boch World and an outlet at the headquarters in Mettlach, as well as the modernisation of own shops in Germany and abroad.

More information:
Villeroy & Boch Group
www.villeroyboch-group.com

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