A furniture company is expanding its global presence with the launch of a dedicated International Buyer Showroom at the upcoming April High Point Market in North Carolina. This move reflects the company's commitment to catering to international consumers with designs tailored to global tastes.
Photo: Hooker Furnishings.
Hooker Furnishings has announced that the new showroom, spanning approximately 5,000 sq. ft. on the second floor of Showplace, will feature its Modern Country Collection. This collection, which debuted at the January Furniture Show in Birmingham, UK, has been designed exclusively for international distribution, combining traditional craftsmanship with contemporary aesthetics suited for European homes.
Jeremy Hoff, CEO of Hooker Furnishings, stated that the international market offers 'exciting growth opportunities,' and the showroom represents a key step in expanding the brand's global footprint. Brad Miller, VP of International Sales, highlighted the strong reception of the Modern Country Collection at JFS and noted that the latest expansion at High Point Market will include bedroom furniture.
The collection consists of five ranges: Timeless, which blends natural wood grains with brass accents; Eclectic Academia, featuring bold textures and shapes; Nordic Tranquility, inspired by Scandinavian simplicity; Harmony Haven, combining antique charm with modern sophistication; and Academic Fusion, which merges vintage and mid-century styles.
The International Showroom will be open to registered international buyers and partners throughout the High Point Market from 26–30 April, with an official ribbon-cutting event scheduled for 25 April.
Source: www.bigfurnituregroup.com