A new flagship store is set to open near Oxford Circus, bringing Scandinavian-inspired homewares, furniture, and lifestyle products to London shoppers. The two-story store will officially open on 28 March 2025 on Argyll Street.
Photo: Facebook.
Danish homewares retailer Søstrene Grene has confirmed the launch as part of its expansion strategy in the UK. To mark the opening, the first 150 customers will receive a voucher for a free large tufted rug worth over £60, along with a canvas tote bag filled with products from the brand.
Mikkel Grene, CEO and co-owner of Søstrene Grene, described the opening as 'a new chapter' for the company in the UK, stating that securing a flagship location near Oxford Circus was 'a real pinch-me moment.' He also noted that the retailer's Tottenham Court Road store, which opened less than 18 months ago, has been a significant success, and the company aims to build on this momentum.
Søstrene Grene operates over 300 stores worldwide, specialising in Scandinavian-inspired designs across homewares, soft furnishings, and furniture. The retailer has ambitious plans to expand further, targeting 100 UK stores by 2030 and a global total of 500 stores by 2027.
Source: www.bigfurnituregroup.com