Despite ongoing economic uncertainty, consumers continue to spend, albeit cautiously, often seeking small indulgences to counter negative news cycles. Key trends indicate shifts in consumer behaviour, particularly in home décor, entertainment, and comfort-focused purchases.
Photo: Dreamstime.
"Dopamine décor," a trend encouraging personalised interior design based on what makes individuals feel good, remains popular. According to Elle Décor, this style ranks sixth among TikTok's interior trends, with over 34 million posts. Research suggests that such décor stimulates the same brain regions as feelings of love, reinforcing its appeal. This trend aligns with a broader move toward individuality in home furnishings, with consumers showing interest in vintage, antique, and one-of-a-kind pieces.
Another emerging trend is "turtling," which reflects a growing preference for home-based entertainment due to rising inflation. Consumers are spending more on tabletop décor, games, and themed social gatherings, as seen in the popularity of brands like Nora Fleming and MacKenzie-Childs. Retailers can capitalise on this by incorporating unique or decorative items into their offerings.
Comfort remains a priority for many, with smaller purchases such as throws, pillows, candles, and chocolates providing affordable ways to enhance well-being. While these items are not necessities, they serve as accessible "retail therapy" options. Retailers fostering relationships with consumers during uncertain times may see long-term benefits when spending confidence returns.
Despite economic pressures, consumer spending patterns suggest resilience, with a focus on small comforts, home décor, and personalised purchases shaping retail opportunities.
Source: www.furnituretoday.com