Envia Cuisines continues its expansion with an aggressive communication strategy and an ambitious growth plan. The brand has grown significantly since its acquisition in 2017, increasing from seven to 35 stores. The company aims to "democratise quality cooking" and make fitted kitchen services more accessible, according to network director Thomas Bedun.
In 2024, Envia Cuisines demonstrated resilience in a challenging market. A key strategy was the co-development of the "Cuisines Actuelles" brand with the Maxiam Group, enabling the brand to install kitchen corners in furniture and appliance stores, mitigating the impact of market slowdowns. The company also expanded with four new store openings in 2024, followed by three additional locations in early 2025.
The brand's focus on customer service remains central to its strategy. It received the Gold Trophy for Customer Satisfaction from WizVille for the second consecutive year, after earning bronze in 2022.
Looking ahead to 2025, Envia Cuisines plans to open 10 new stores, including three already established in Lens, Lille-Englos, and Saint-Bonnet-de-Mure. This expansion is supported by a significant investment in digital marketing, including Google Ads, Meta Ads, LinkedIn Ads, and a €1 million television advertising campaign.
Early 2025 results indicate positive momentum, with a 19% increase in turnover in January, a trend that continued in February. The company aims to strengthen its national presence while maintaining its commitment to quality and accessibility in the fitted kitchen market.
Source: www.univers-habitat.eu